December PPE preparation: TV Game Shows

Your PPE Media Studies exam is on Thursday 8 December at 1.20pm.

The preliminary material that gives you the brief you need to follow in the exam is available here. You will also be given a printed copy in class.

You MUST complete the following research and planning tasks before the exam on Thursday 8 December.



Research 

Pointless

1) Watch this whole episode of Pointless:



2) Read this Pointless Wikipedia entry and make notes on why the show is so popular.

3) List the key conventions of Game Shows that you find in Pointless.

4) What do the contestants have to do and why might this appeal to an audience?

5) How important is the host to making the show successful?


The Cube

1) Watch this whole episoder of The Cube:




2) Read this Wikipedia entry for The Cube and make notes on why the show is so popular.

3) List the key conventions of Game Shows that you find in The Cube.

4) What do the contestants have to do and why might this appeal to an audience?


5) How important is the host to making the show successful?

Planning

1) Brainstorm ideas for a new TV Game Show. Plan out the following:

1. Title
2. Slogan or tagline - how will you sell the show to an audience?
3. Host or hosts
4. The studio/location in which the show is filmed (and what is looks like)
5. The games/activities contestants play
6. The prize(s)
7. Potential TV channels and timings to broadcast your show
8. Your show's USP - unique selling point
9. Your show's target audience (demographics and similar shows they might watch)
10. Why your show will appeal to that audience 

2) Storyboard the opening sequence (around 1min) for your new TV Game Show. Use this AQA storyboard sheet if you don't pick up a paper copy in class.

3) Come up with a variety of ways to promote your new Game Show to your target audience. Plan out the following:

• How audiences can play along at home
• Official website or app that allows audiences to interact with the game
• Ideas to features your show on social media
• Any other creative or unusual ways to promote your show to the audience

4) Write a three-paragraph answer for why your show will be successful in the incredibly competitive marketplace of modern television.

All tasks MUST be completed before Thursday 8 December

Assignment 2 Film poster: Steel Tongs font

The institutional information at the bottom of a film poster is in a very distinctive font - you can't make a film poster look authentic without it...

Luckily, we have downloaded the font on to school computers - it is called Steel Tongs. The way the font works is that CAPITAL letters work normally while lower case letters each correspond to one of the movie credits ('Directed By...' 'Written By...' etc.)

You need to use the Steel Tongs guide to see which letter you need for each credit - there are plenty online, this link has one website you can use.

Note: we have an older version of the Steel Tongs font so not every credit is possible - if you can't find the one you need, just change the credit. It won't cost you any marks!

Mr Halsey cover work - Thursday 17 November

Apologies - I'm out on a Year 13 trip to a BFI screening and workshop so won't be in Thursday's lessons.

The work is exactly as we discussed on Tuesday. Work through the following in order:

1) Complete your Assignment 1 learner response by making any required improvements to your Assignment 1 coursework. Your feedback is in your coursework folder and the folders should be on the desk at the front of DF07.

2) Complete the Assignment 2 Institution case study research for the film you have chosen. 

3) Complete the Assignment 2 film poster and trailer analysis for the film you have chosen.

4) Finish your Assignment 2 original film pitch - remember this is handed in as part of your coursework so make sure it's brilliant. 

Anything you don't finish across the three lessons please complete for homework - due next week.

This should give you plenty to get on with - good luck and keep up the good work!

Assignment 2: Writing a film pitch

Our production task for Assignment 2 involves coming up with our own film promotion for an original movie that we have created.

But before we create the film poster and trailer, we need to come up with a brilliant original idea for a new movie.

Work through the following tasks to develop your film pitch. Remember, it must be original and individual to you - this is NOT a group task.

Task 1: top tips
Read these top tips for coming up with your own idea:

1) Think carefully about setting and genre – make sure it's something that will appeal to an audience and will work for your photoshoot.
2) Avoid major stars – you’ll need an original image for the film poster and unless you know Brad Pitt that will be a difficult photoshoot to arrange. 
3) Make sure the film’s narrative is easy to understand and follow – you only have a 30 second trailer to play with. If you can't tell the basic story in one sentence you need to simplify it.

Task 2: the key details
Come up with the basic idea for your film - title, genre, storyline, characters, setting etc. Discuss it with someone else and make sure you can tell the story clearly and easily. You may want to start by simply brainstorming different genres and ideas.

Task 3: writing the film pitch
You now need to start building your film pitch for your idea. This is the chance to sell your film idea using just one side of A4. Use this template to build your film pitch - this will be handed in and marked as part of your Assignment 2 Production work.

Film pitch planning
1) The first part of a film pitch is the title and tagline - basically a slogan for your movie. E.g. Alien - In space no one can hear you scream. The Shawshank Redemption - Fear can hold you prisoner, hope can set you free.

2) Next, you need a 'log line’ – a one sentence summary that will immediately grab the attention of a film studio or your audience.

Example log line - from Pirates of the Caribbean: "A 17th Century tale of adventure on the Caribbean Sea where the roguish yet charming Captain Jack Sparrow joins forces with a young blacksmith in a gallant attempt to rescue the Governor of England's daughter and reclaim his ship."

The rest of the pitch needs to cover genre, narrative, character and target audience. Follow the template and you will cover all the aspects you need.

Use this example we've written for the Hunger Games to help you if you're stuck.


Task 4: planning and sketching
When you have completed your film pitch - and it may take some time because you want a very good, original idea - you need to start planning your film poster and trailer. First, plan your photoshoot and work out who will be in your film poster and when you will shoot the picture. Then, sketch a draft of the film poster and start writing the text that will go on it. Remember: a film poster can be either portrait or landscape.

Help! Online resources
There are many resources online to help with writing a film pitch. Try these ten top tips for selling your script to Hollywood and the BBC Writer's Room for help.


Extension task
When you have finished your film pitch, planning and sketching, ask another student to look over your plans and suggest ways to improve them. Make sure you can tell the story of your film in one clear sentence - that's how you would sell the idea to a film studio in the first place.

If you have completed everything, you can start sketching a potential storyboard for the trailer of your film.



Homework: film poster photoshoot costume
The photoshoot for your film poster will be next week: that means you will need to bring props and costume in!

IMPORTANT: Do NOT bring anything resembling a weapon in for the photoshoot. If you need a weapon for your genre you can add it digitally using Google Images and Photoshop.

Assignment 2: Film posters and trailers

Both our Assignment 2 analytical and production tasks require us to be experts on film posters and trailers. 

This means we need to study the key conventions and design features in real depth and analyse the key messages being communicated to the audience. We also need to look for specific institutional details such as stars, directors or other films created by the same film studio.

Film poster key conventions

• Central image
• Secondary images
• Title
• Tagline (like a slogan)
• Release date
• Stars
• Critic reviews
• Social media hashtags / website details
• Production blurb
• Iconography of the film’s genre

Film trailers: key conventions

• Institutional details – film studio, actors, director etc.
• Clear opening laying out setting, characters and narrative
• Short clips of key moments in film 
• Fast paced editing to suggest drama and excitement
• On-screen text (replaces tradition of voiceover)
• Stars – usually early on and often with text-on-screen
• Title and release date – always at END of trailer
• Critic reviews / quotes
• Social media hashtags / website details
• Production blurb (usually final shot of trailer)
• Sound that communicates genre and ‘feel’ of film

Film trailer: structure

Always look for the typical structure of a trailer:

O = Opening

B = Build up

P = Problems

E = Events

Film language notes

Sound

Sound in film includes:

• Dialogue
• Sound effects
• Music
• Voiceover

Diegetic and non-diegetic sound

Diegetic: sound that is coming from within the sphere of the film. Remember: the characters can hear it. Example: dialogue.

Non-diegetic: sound that is NOT within the sphere of the film – only the audience can hear it. Example: soundtrack/music/score.

Mise-en-scene

Mise en scène literally translates from French as ‘putting on stage’. 

We use it in film studies to describe everything that appears in front of the camera.

When we analyse mise en scène, we need to look at the following:

• Actors (placement, movement, expression)
• Costume and make-up
• Setting and props
• Lighting and colour

Film posters and trailers: blog task

You are currently working on a case study for the film you have chosen from our list of 10. Now you need to complete the following tasks on your blog:

1. Create a new blogpost called ‘Film trailer and poster analysis of [your chosen film]’
2. Find the poster on Google Images and the trailer on YouTube for your chosen film
3. Embed them in your blogpost (you may need to save a small version of the poster to ensure it displays correctly)
4. List all the film poster key conventions you can find. How do these attract a potential audience?
5. List all the film trailer key conventions you can find. How do these attract a potential audience?
6. In your opinion, do the poster and trailer successfully promote the film you have chosen to investigate? Why?

Take it further...

Thinking back to your lesson on institution and the film industry, can you find any good examples of film marketing in the trailer or poster? 

Can you find any institutional details that link to your case study research (director, stars etc.)?

If not finished during the lesson, complete for homework - due next Thursday

Assignment 2: Film case study research

For your Assignment 2 coursework, you need to research key institutional information about a film and use this to inform your essay. 

We are giving you a choice of ten different films to choose and you need to work through the questions below to learn everything you can about your chosen film.

Research the institutional details behind ONE of the following films:

1. Taken
2. Suffragette
3. Spectre
4. Juno 
5. The Wolf of Wall Street
6. Frozen
7. Captain America: Civil War
8. Django Unchained
9. Precious
10. The Hunger Games

Use imdb.com, rottentomatoes.com and any other relevant websites you can access to find out the following information about the film you have chosen...

Your chosen movie
1) What film have you chosen? 

2) Why did you choose this film in particular? 


Institutional background
Use IMDB to find out the institutions behind your chosen film. Find your film, click on Company Credits and then look for the production company and UK distributor.

1) What was the film studio or production company behind your chosen film? E.g. Warner Brothers, Paramount etc.

2) Who was the distributor for the theatrical release of the film in the UK?



No brand loyalty
1) What genre does your chosen film fit into?

2) How can you tell it fits that genre? Be specific with reference to the trailer.

3) Does your chosen film have any stars or a director that are known for that particular genre?



It’s all a matter of timing
1) What was the UK release date for your chosen film?

2) When did the first trailer appear on YouTube for your movie? Find the earliest example you can and embed it in your blog.

3) What other examples of marketing (teaser trailers, main trailers, newspaper or TV interviews etc.) can you find for your chosen film from before the film’s release date?



It’s a social thing
1) What was the word-of-mouth like for your chosen film? If you can’t find tweets (probably blocked) use the IMDB user review rating or the Rotten Tomatoes Tomatometer rating to judge whether the public have given the movie a good review.

2) Find three quotes (no more than 25 words each) from user reviews of your movie to create a picture of what the public reaction to the film has been. Post them on your blog.



Risky business
Use IMDB to find out the box office records for your chosen film. Find your film, click on Company Credits and then Box Office/Business. You may want to use the excellent website Box Office Mojo to find out the budget and box office success for the film.

1) What was the original budget for your chosen film?

2) How much money did the film make in the opening weekend?

3) How much money has the film made in total? (Look for the subheading ‘Gross’ which has the total box-office earnings listed).

4) For a film to be considered a box office success, it needs to make at least two-and-a-half times the budget in box office takings. Using this method, was the film you have chosen a success? (Or, if it's a recent release, do you expect it to be a box office success?)



Stars in their eyes
Research the stars and director for your chosen film.

1) What films has the director previously directed? Are they in the same or similar genres?

2) Who is the main star in the film?

3) What other films has the main star appeared in? Are any of the films similar to the one you are researching?

4) Are the stars or the director or writer mentioned in the trailer for the film?



Take it further...

If you've finished the questions above, work through the following tasks to take your case study to another level:

Newspaper reviews
A more traditional starting point for word-of-mouth is press reviews of the film. Almost all national newspapers carry film reviews of the big releases and positive review quotes are often used on the film's marketing material.

Read three newspaper reviews of your chosen film and select five quotes from each review that tell you what the reviewer thought of the film. You can look at the Guardian film website, the Telegraph film website and other reviews in magazines such as Empire.



Additional promotion
Look back 'It's all a matter of timing' question 3... What other examples of promotion can you find for your chosen film? TV chat show appearances (e.g. Graham Norton, the One Show etc.) Radio interviews? Make notes and embed any clips in your blog. 

Assignment 2: Introduction to film genre

Assignment 2 is on Film Promotion - which means we need to understand film, genre, trailers and the institutions behind the movies.

Key notes from the lesson:

Genre

One of the key details a film production company uses to market a film is genre.


A film genre is made up of a repertoire of elements. That repertoire could include particular iconography, lighting, sound, or actors and directors associated with the genre. This list of features is known as a ‘repertoire’ because any given film within a genre may not use all of the possible elements, but it will use some.

NCIS

A useful acronym to remember what you need to look for when analysing the genre of a film is NCIS:

N = narrative (storyline)
C = character (people/character types)
I = iconography (what we can see)
S = setting (where it takes place)

These four aspects will provide enough evidence to identify the genre (or a hybrid of genres if the film fits more than one category).

Blog task / Homework

Your blog task today is as follows:

1. Make sure your blog is up-to-date with your finished Assignment 1 magazine cover.
2. Choose three film trailers, embed the clips from YouTube and write an analysis of what genre each film belongs in and why. Use NCIS to help you. Note: if the YouTube video is not embedding, post a link to the trailer instead.

Example:

Taken (2008)

Genre
Thriller

Narrative
The storyline is clearly shown to be a father willing to go to any lengths to rescue his kidnapped daughter. This is a tense, dramatic narrative that fits the thriller genre well.

Character
The characters are typical of a Hollywood thriller - the main hero: strong, brave and willing to do anything to rescue his daughter. The daughter is a classic 'damsel in distress', a female character requiring saving by a male hero. There are stereotypical villains - in this case Albanian, another typical aspect of a Hollywood thriller.

Iconography
There is plenty of iconography typical of the thriller genre: a car chase, gunshots, violence, technology, running and jumping from a bridge, explosions and smashing glass. All of these are typical of the action or thriller genres - in connection with the narrative, we can confidently say this is a thriller.

Setting
Although the trailer is only two minutes long, it has a safe American location for the daughter's birthday party and then a glamorous foreign location (Paris) for the rest of the narrative. Within Paris, there are clearly action sequences on roads, off bridges and in other settings that suggest action and drama.


Anything you don't finish in the lesson is homework.

Due: Next Thursday

Assignment 1: Analytical Task

It's now time to complete the Assignment 1 Analytical Task - our first piece of written coursework. 

A reminder of the task AQA have set you:

Analyse the cover pages of two popular magazines. How do the covers appeal to their audiences?

Word count: 750 words
10 marks

AO2: Analyse and Respond

Remember - we add a couple of details to that. Firstly, the two magazines must be from the following choices and aimed at different audiences:

Magazine 1: GQ OR Men's Health
Magazine 2: Glamour OR Empire

Secondly, you also need to analyse your own magazine cover. You'll get some lesson time later to finish your cover so don't worry if that's not yet complete.

You can find guidance for the layout of the Assignment 1 Analytical Task here.

Remember, you must use the official magazine Media Packs to help you with the target audience:

GQ Media Pack
Men's Health Media Pack
Glamour Media Pack
Empire Media Pack

Remember, we analyse something by explaining HOW and WHY it is produced in that way and the EFFECT it has on its audience. For an A*, you need to explain in real detail and offer alternative interpretations.

One of the ways of doing this is making sure we use those key words and phrases to show connotation:

This tells the reader...
This could signify...
A possible interpretation of this is...
The reader could infer that...
This shows the audience...
This suggests to the reader...
From this, the audience will understand that...
This connotes...
This is significant because...
This creates...
This emphasises...

Your analytical task is due in the first lesson after half-term - good luck!

Media Awards nominations!

With the Media Awards rapidly approaching we are delighted to announce this year's nominations!

The quality level at both GCSE and A Level was exceptionally high and it has been an extremely difficult process narrowing down the nominations for our Oscars-style event. To find out the winners you'll need to attend the exclusive Arthouse-themed ceremony on Tuesday 18 October. Tickets go on sale Monday 10 October and cost £3 if purchased in the first week. The price then goes up to £5 but be quick - the Awards have sold out days in advance for the last few years!

Media Awards 2016 Nominations

A Level

Best Y12 Original Screenplay
Insanity
Kiss of Death
Loop

Best Y12 Production Design
Project KR
La Sombra
Transgression

Best Y12 Dialogue/Voiceover
Amelia
La Sombra
Transgression

Best Y12 Cinematography
Exposure
My City
TicTacToe

Best Y12 Sound Design
Kiss of Death
Amelia
TicTacToe

Best Y12 Film Editing
Hunting Season
My City
Exposure


GCSE

Best GCSE Cinematography 
Flight – William Welhenage 
Buried Alive – Emman Chaudhry
Song - Hitik Gohil

Best GCSE Music Video Concept
Perfect – Sabrin Ibrahim
Buried Alive – Emman Chaudhry
Seven Nation Army – Mohammed Omar

Best GCSE Production Design
Hotline Bling - Krissah Rolle 
Dollhouse – Zayna Malik
In the End – Jason Boachie

Best GCSE Editing
Not Afraid – Hussein Hamume 
Red Lips - Narin Omar
Thrift Shop – Abdullah Al-Fadhli


Acting

Best Actress/Actor
Katie Foster – Kiss of Death
Saanya Shah - Amelia
Sabrin Ibrahim – Perfect 
Zayna Malik - Dollhouse
Callum Louis – La Sombra
Mamduh Adan – Hunting Season
Hussein Hamume – Not Afraid
Jason Boachie – In The End

Congratulations to all our nominees and see you at the Media Awards!

Assignment 1: Magazine cover key conventions

Today's lessons are all about learning the 12 key conventions of magazine covers and starting to develop our written analysis.

The detailed notes on the key conventions of magazine covers can be found here.

Your blog task is as follows:

1) Use Google images to find a magazine cover of your choice. Make sure it is a UK-based magazine.

2) Copy the image into PowerPoint.

3) Find as many of the 12 key conventions of magazine covers as you can on the front cover and annotate the key conventions on PowerPoint using arrows.

4) Choose three of the key conventions and write 50-100 words of analysis for each. The key here is to explain how the key conventions target the magazine’s audience. Example:

5) When finished, save your PowerPoint slide as a JPEG and upload to your blog with a brief explanation of the task.

Good luck!

Target Audience

Notes from today's lesson on Audience

Demographic classification:

• Age
• Gender
• Education
• Social class
• Race/ethnicity
• Job/profession/earnings
• Home (city/village/countryside)

Social class classification

Advertisers have traditionally classified people into the following groups:

• AB – Managerial and professional 
• C1 – Supervisory and clerical 
• C2 – Skilled manual 
• DE – Unskilled manual and unemployed

Audience profiles

Advertisers these days are interested in more than just a social class classification. Now they try to sell a brand or lifestyle.

So you also need to think about the kind of brands your audience will be interested in.

Armani and Porsche? Banana Republic and Apple? John Lewis and The Times? Nike and PlayStation? Peppa Pig and Haribo?

Audience profile task

Create an audience profile for a magazine of your choice using Photoshop.

First, use demographics: Age, gender, education, social class, race/ethnicity, job/profession/ earnings, home (city/village/countryside).

Then write some statements that your target audience agree with. Look at the NME example for inspiration. Statements such as 'It's important to look good' or 'Enjoy life and don't worry about the future' work well for this part of the profile.

Then use brand logos that the audience will use or enjoy and build them into your profile.

NME magazine example:

When it is complete, save your audience profile as a JPEG and post it to your blog at the end of this afternoon's lesson.

Camerawork and editing: Minority Report analysis

We are now going to use everything we have learned about film language (camera shots, movement and editing) to produce a shot-by-shot analysis of key shots in the Minority Report sequence.

Remember, writing analysis in Media means picking out the interesting or important aspects of something and then examining WHY or HOW they have been put together to create an effect on the audience.

The images are below and also on the M: Media Shared drive > Resources > Camerawork - Minority Report

Here's an example of what you need to do:

Over-the-shoulder / medium shot (OTS/MS)

The over-the-shoulder angle allows a point-of-view shot from the perspective of the man reading the newspaper. The medium shot allows enough background to establish the location as a metro train. The corner of the seat immediately in the foreground also helps place the location. The over-the-shoulder shot also means the following shots, with the newspaper man recognising the fugitive, are easy for the audience to interpret.

The shots you need to analyse:

Shot 1

Shot 2

Shot 3 

Mr Halsey cover work - Thursday 22 September

I'm sorry I won't be in lessons on Thursday - I'm out at an AQA Media briefing that I can't get out of.

The work is all set up and you should be able to log in and get on with it. This is what you need to be working through:

1) Upload your photo storyboards on your blog. This is finishing the work we did on Tuesday on camerawork. Remember you need to write an analysis of each picture explaining the camera shot, angle and what it is communicating to the audience. You won't be able to take any additional pictures so if you are missing anything then you'll have to simply write what the picture should look like and how it would have developed the story. If you were absent on Tuesday, join another group and use their pictures.

2) Look over your blog carefully and make sure all the work due so far is up there: the ten introductory questions, the LIAR key concept film poster analysis, the photo storyboard from Tuesday.

3) Finish your Photoshop work on the fruit bowls, save them as JPEG images and upload them on your blog. Again, write a short description explaining the task and the palette the work represents. If you finish this, try another fruit bowl experimenting with different Photoshop tools and really being creative.

Good luck - I'll see you next lesson for camera movement and editing!

Camerawork: Photo storyboard

Your photo storyboard needs to include the following ten shots and angles:

Camera shots recap:

• Wide shot / establishing shot (WS/ES)
• Long shot (LS)
• Medium shot (MS)
• Medium close up (MCU)
• Over-the-shoulder shot (OTS)
• Close up (CU)
• Big close up / Extreme close up (BCU/XCU)

Camera angle:

• High angle: makes subject look small and weak.
• Low angle: makes subject look big and powerful.
• Unusual perspective: can be used to surprise the audience or show danger (e.g. looking down off a cliff)

To get an example of what your photo storyboard should look like, have a look at this example from last year or this one - both very good.

Remember - you need to include all ten shots/angles and write an analysis to go with each shot to explain what it communicates to the audience.

Good luck!

GCSE Media: Key Concepts

If you missed any of the notes from today's lesson this should help:

Language

• The Language of Media Studies
• How we ‘read’ media texts
• Recognising the codes and conventions of media texts
• Key media terms e.g. genre… denotation… connotation… narrative… 

Institution

• The companies or organisations behind the media
• Most aspects of the media are a commodity: something that is bought and sold. There is competition and a demand for profit.
• Huge institutions are called multinationals e.g. News International
• Smaller institutions can include media texts we create ourselves (blogs etc.)

Audience

• The people who consume media products
• How does the media influence its audience? Who holds the power?
• How is an audience targeted? What do the audience enjoy or learn from the media product?
• Audience research: who exactly is buying our product?

Representation

• The people who consume media products
• How does the media influence its audience? Who holds the power?
• How is an audience targeted? What do the audience enjoy or learn from the media product?
• Audience research: who exactly is buying our product?

Key Concepts blog task

1) Find a film poster of your choice (use Google images)
2) Write an analysis of the film poster on your blog using the four key media concepts: language, institution, audience and representation.

Finish for homework if you don't complete it during today's lessons.

The key questions to ask:

Language: how do we know it is a film poster? What impact do the key conventions have on the audience?
Institution: who are the companies behind the film? Who directs or stars in the film? Who is making money from this media product?
Audience: who is the target audience for this film? How can we tell?
Representation: what representation of people or groups can we find in this poster? What does it tell the audience?

Example: Splice (2009)

Language

The title and tag-line, release date and billing block (information about the Director and the production company) all follow the expected codes and conventions of a film poster. The effect created here is…

Institution

The film was produced by Dark Castle (for Universal Entertainment) who are associated with horror… It was executively produced by Guillermo del Toro who is a well known director. It was commercially successful (being the highest grossing Canadian feature film in 2010)…

Audience

This looks like it would be targeted at an audience of mixed gender (although perhaps slightly more female?) An adult age range might apply due to the 15 certificate and the content which includes hybridity and genetic experimentation…

Representation

The focal picture shows a female in a dominant position with another female confronting her. There is a male in the background which is perhaps unusual, particularly in science fiction…